We (Philip & Hugo) created this Rube Goldberg website during our stint at CCCP Amsterdam. HEMA, a well-known Dutch retailer, was about to launch a new webshop. They asked us to come up with ‘a viral video’ for the webshop. Instead, we made the webshop itself go viral.
We created an online Rube Goldberg chain-reaction out of the amazing diversity in products the shop offered. Basically a simple celebration of the new webshop.
The Rube Goldberg Hema Website went berserk on the web, featuring on blogs globally and even making its way into traditional media like TV, newspapers and magazines.
It won tons of awards, including the Dutch Design Award and the Webby. It was instrumental in transforming the outdated retailer into a fresh and likeable brand. Oh, and online sales of cake and ghettoblasters rose mysteriously.