SOON (Stichting Open Onderwijs Noord) was an umbrella organisation for a group of public schools in the nothern part of Amsterdam. The region used to have a bad rep, but was quickly becoming hot turf. However, SOON seemed to miss this wave.
Through a series of strategic and creative workshops we helped them redefine their core purpose and reconnect with their values and beliefs. This resulted in a completely new direction for the organisation, and a fresh new name and identity.
INNOORD (‘in the north’) became firmly rooted in the local community of Amsterdams northern area, and went on a mission to discover talent in every child.